The path to persuasion mastery

Learn from one of the best to boost your sales. Get comfortable speaking and selling on the phone, and learn how to go from a good sales person into an elite one with our sales training.

The Essential Persuasion Foundations

Suitable for:

All  Levels
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1 full day!

The Blueprints of Influence & Persuasion.

Course Overview:

Whatever role you perform, no matter at what level, to know and understand the underlying BluPrints of Influence & Persuasion are fundamental to your success and understanding the decision motives of others.

“No matter what decision or choice you make it will be based on one or a combination of the BluPrints of Influence & Persuasion” Gary

This full-day course will give you a thorough understanding of how to persuade others towards your way of thinking. We will take you through all 11 BluPrints of Persuasion, in turn, giving you real-life examples of how you’ve been influenced by them but more importantly how and where to utilise the BluPrints to further your sales career ensuring you become a conscious Master of Influence & Persuasion.

Course Content:

1. Reciprocity: If you can give someone something that they perceive as having value, (gift, knowledge, time etc) you will induce a desire in that person to want to give you something back in exchange.

2. Time: People will make different decisions based on your framing of time.

3. Contrast: When two things that are similar are placed closer together in both time and space their differences become more apparent, making one more desirable than the other.

4. Liking: You are much more likely to fulfil a request if you view the other person to have your best interests at heart.

5. Expectancy: When a person is asked to perform a task by someone they respect, they will tend to fulfil this person’s expectation, whether positive or negative

6. Consistency: When a person states their point of view either verbally or in writing, they will strongly defend that point of view even when presented with information or evidence to the contrary.

7. Association: People are far more likely to like and/or purchase the products, services, and brands that are endorsed by individuals they like and respect.

8. Scarcity: When a desirable product is perceived as being in limited quantity, its desirability will increase and perceived value will be higher than if it were available in abundance.

9. Conformity: People will tend to agree to ideas, products, or services that will be perceived as acceptable by the majority of other people.

10. Power: A perceived power is granted to other if they are deemed to have a greater authority, strength, or expertise.

Salesology Exclusive – Researched, tested and proven by Salesology’s Founder, Gary May, this is a truly unique and HUGELY powerful BluPrint of Persuasion not known to anyone other than Salesology’s clients.

11. Knowledge: People will ‘take action’ based on information they perceive they shouldn’t be privy too.

 

Who Should Attend?:

This course is a ‘MUST HAVE’ for anyone who is wanting to further their sales career or who wants to become more influential and persuasive.

Field Sales, Lead Generators, Customer Service Agents, Call Centre Agents, Appointment Setters, Telesales, Telemarketing, Sales Managers, Account Managers, Business Development Managers, Sales Directors

Course Duration:

1 Full Day or as part of ‘The Persuasion BluPrint – Total Persuasion’ Programme

The Highlights:

Duration: This course runs for a full day to maximise your take-home
Subject: This full-day course will give you a thorough understanding of how to persuade others towards your way of thinking. We will take you through all 11 BluPrints of Persuasion, in turn, giving you real-life examples of how you’ve been influenced by them but more importantly how and where to utilise the BluPrints to further your sales career ensuring you become a conscious Master of Influence & Persuasion.

Suitable for:

All Levels
}

1 full day!

The Psychology of buying decisions.

The Persuasion BluPrint – The Psychology of Buying Decisions

You’re an individual and make your own decisions, right?

Wrong, and not just a little bit but totally.

The Persuasion BluPrint – The Psychology of Buying Decisions is a expose of what compels us to make a decision, choose a particular brand and make purchases of all amounts.

Uniquely, Salesology will take you through a fun yet extremely thought-provoking questionnaire which, not only challenges what we believe about ourselves but ultimately produces the rules, strategies, and techniques for how human beings make buying decisions.

Once we’ve collated the answers we’ll then look at what Influence and Persuasion BluPrints were at play and how to utilise these little-known persuasion strategies into your sales presentations.

You will learn more about yourself and human buying psychology in this one course than any other guaranteed.

“…Another truly fascinating and potentially life and wealth-changing course by Salesology. You guys are pure genius.”

Course Content

  • Role Projection – Getting others to play a role of YOUR choosing
  • Fear of Loss vs Pleasure of Gain
  • Emotional Attachment – The biggest unknown quantity of sales!
  • The Psychology of Pricing – What you believe something is worth is NOT what others are willing to pay for it.
  • Logic vs Emotion – We buy with emotion and justify with logic BUT which one sells?
  • How to NEVER have to discount again
  • Power Transfer – Why you are asking the wrong person for a decision
  • The Decoy Effect – Understanding Choice
  • Spatial Anchoring – The Psychology of placement of you, your products and your clients and customers
  • The Zeigarnik Effect – Creation of wanting
  • Objection Eradication – Discover how to structure your statements to prevent them constructing objections!
  • Plus a whole lot more… Guaranteed!

Who Should Attend?:

This course is a ‘MUST HAVE’ for anyone who is wanting to further their sales career or who wants to become more influential and persuasive.

Field Sales, Lead Generators, Customer Service Agents, Call Centre Agents, Appointment Setters, Telesales, Telemarketing, Sales Managers, Account Managers, Business Development Managers, Sales Directors

Course Duration:

1 Full Day or as part of ‘The Persuasion BluPrint – Total Persuasion’ Programme

The Highlights:

Duration: This course runs for a full day to maximise your take-home
Subject: This course is an expose of what compels us to make a decision, choose a particular brand and make purchases of all amounts. You’ll go through a fun yet extremely thought-provoking experience which will ultimately reveal the rules, strategies and techniques for how humans make buying decisions.

Influence & Persuasion For Complete Telephone Sales Mastery

Suitable for:

Telesales, Telemarketers, Appointment setters, Sales, BDM’s

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1 full day!

Influence & Persuasion For Telephone Sales Mastery

DISCLAIMER This one course is responsible for turning hundreds of good performers into ‘ELITE‘ performers, however, it should only be taken by those who are deadly serious about their careers and performance. The Salesology Influence & Persuasion telephone sales training programme is NOT to be taken if:

  • You simply want time off the phone
  • Have no desire to change or improve
  • Are happy with your current performance and results
  • Not willing to implement new ideas, strategies & techniques
  • Are comfortable with your current level of income

Course Overview

Our Telephone Sales Mastery training programme is our premier, comprehensive and most successful course for those who are tasked with influencing a sales outcome, generating interest or to set appointments via the telephone.

You and your team will be exposed to the latest and cutting-edge influence and persuasion strategies, techniques, and research enabling you to not only transform your results but have a total understanding as to why and how to replicate them over and over again!

Course Content

Your Mind Set – Are you prepared for success?

Understanding the importance of YOUR role – Unfortunately, if asked, a ‘telesales’ staff member will be of the opinion that their position within their company is towards the bottom of the company ladder. In reality, NO appointment will ever get sat, NO sales professional would have a role to perform and there would be NO possibilities to sell a product or service without the role of an appointment booking team.

What DOESN’T work! – Having the privilege of being consulted by businesses right around the globe and being able to ask decision makers HOW they detect a ‘sales call’ means we are able to give you this knowledge to prevent you from being simply one of the many failed calls.

Gatekeeping strategies that WORK FAST! – What you will NOT find here are the techniques known and used by everyone else, your competitors and which can be found in many existing publications. The Salesology approach has been designed to get you past the gatekeeper and speaking with a decision maker fast.

Building instant rapport using the telephone – This module is more about what you shouldn’t say rather than what you should. What you currently believe is building rapport is actually the cause of your prospect claiming they are not interested or hanging up!

The MONUMENTAL importance of Voice Tone! – Ever noticed that within 2 words being spoken by a friend you have all the information you require to ask whether they are alright? The understanding of voice tone is the absolute KEY to building rapport, keeping a client interested and commanding the outcome of the call. If nothing else then learn how to use your voice… It will pay-off instantly

Permission Granted – This unique approach will enable you something that up until now has been eluded even the very best telephone sales professionals, ‘Prospects giving YOU permission to carry on and present to them’

Persuasive Questioning – You will discover two very unique forms of questioning technique that ensures you know the answers BEFORE you’ve asked the question and uncover hidden objections that would otherwise result in you hearing a NO response.

Persuasive Delivery – Why can you still remember a fairy tale read or told to you 20 years ago yet can’t remember the full specifications of your OWN products? Prospect and clients HAVE to have your material given to them in a specific fashion in order for them to take action.

Overcoming Objections – “Objections are buying signals” Isn’t this what we are all told? In part this may be true, however, are they not just unanswered questions? So what if there was a way of answering those questions BEFORE the prospect had even thought about them ensuring they have no reason to say NO?

​Securing the Order – Did you know that there is one very easily identifiable voice tone used by a prospect that, if heard, is a huge give away that they are ready to do business with you or at worst is susceptible for you to ask for their business. This, together with some very unique closing strategies will enable you and your team to have the confidence to secure the order, quickly.

Script / Call Process design and writing – Naturally, whether you prefer a scripted approach or whether a call structure is your preferred method, Salesology can help inject new persuasive language and techniques into what you are already using or will provide a completely new format that works fast.

The YES Paradox – What if there was a way in which you could structure your pitch, your questions, and closing statements so that the only answer available to your prospects was that of YES? This is something truly special and TOTALLY EXCLUSIVE to SALESOLOGY!

Who Should Attend?:

​This course is a ‘MUST HAVE’ for anyone in a client facing role or is responsible for the progression of the business.

​Appointment Setters, Call Centre Agents, Lead Generators, Field Sales, Telesales, Telemarketing

​Course Duration:

​1 Full Day or as part of ‘The Persuasion BluPrint – Total Persuasion’ Programme

The Highlights:

Duration: This course runs for a full day to maximise your take-home
Subject: You and your team will be exposed to the latest and cutting-edge influence and persuasion strategies, techniques, and research enabling you to not only transform your results but have a total understanding as to why and how to replicate them over and over again!

INFLUENCE & PERSUASION FOR SALES

Suitable for:

Sales, Sales Managers, Sales Director, Business Owners, Entrepreneurs, Account Managers, BDM’s
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1 full day!

Persuasion Mastery for Face to Face Sales
DISCLAIMER: Delivered to 1000’s of salespeople in over 25 countries, the ‘Persuasion Mastery for face to face sales’ course is NOT for the faint-hearted or ‘comfortable with my basic salary’ salesperson!

Those who will benefit and are suitable for this elite sales training will:

  • NOT happy with their current performance
  • DO NOT think that they know everything to know about sales
  • Be willing to accept and implement other thought processes, strategies, and techniques
  • Want to put in the work to ensure their lifetime of success

Course Overview

Naturally, as the name suggests, this course content has been specifically designed and tailored to kick-start any direct sales teams figures with instant and measurable returns. Whether you have someone new to sales or they’ve been in the industry for 20 years, we know we’ll increase conversion rates and speed up the buying cycle.

“…by giving salespeople an understanding of persuasion, non-verbal communication and buying psychology we always: generate leads, speed up your sales cycle, raise order values and build sustainable business…” Gary

Course Content

Reducing Buying Resistance – Omega Strategies – By understanding what causes resistance enables a salesperson to irradiate it before it ever exists.

Ingenious Questioning Techniques – We all know that any buying decision is based purely on emotions right? If so, then why are we listening and believing customer’s logical answers.

Securing the Sale – Does a close secure the sale or has it put you one step closer? Securing the sale is a delicate and treacherous time for any customer and salesperson. Our trained salespeople eradicate cancellations, exceed expectations and build referral business.

Selling vs Seducing – When customers are better educated and informed than ever before, like you they don’t like to be sold to however we all like to be seduced. The art of seduction is the difference between making a sale and building a relationship.

Persuasive Presenting – We all can recall fairy tales from our childhood so what do they and well-told stories contain and how are they constructed? We uncover how to position your sales presentation so that it is accurately told forever more and therefore employing sales agents.

Role Projection – Quite simply the most profitable, persuasive, life-changing and unique strategy you and your team will ever be privy to. Statistically, we have reduced ‘I want to think about it’ by over 40% by using this simply, yet utterly compelling strategy and strange piece of human behaviour.

Instant Mind Persuasion – Discover how to change a No response into a Yes response without having to change your offer, information or cost. We take a look and go through those persuasion strategies known only to a select few that change minds instantly!

Influencing Groups – Understanding group dynamics, who influences who and how to communicate with the right person will result in a quicker and better-cemented sale. With multiple participants in a meeting then it is crucial you understand how to use their existing relationship to aid you in the sales process because, a NO from the wrong person, with influence the entire table! [It’s isn’t the most senior person who is the most dangerous]

The Re-construction – It’s all well and good to be taught theory and new techniques but we go that one step further, we will place and demonstrate when and how to implement every technique and strategy of the Salesology model so that you benefit from it immediately.

Who Should Attend?:

This course is a ‘MUST HAVE’ for anyone in a client facing role or is responsible for the progression of the business.

Field Sales, Telesales, Telemarketing, Sales Managers, Account Managers, Business Development Managers, Sales Directors

Course Duration:

1 Full Day or as part of ‘The Persuasion BluPrint – Total Persuasion’ Programme

The Highlights:

Duration: This course runs for a full day to maximise your take-home
Subject: Naturally, as the name suggests, this course content has been specifically designed and tailored to kick-start any direct sales teams figures with instant and measurable returns. Whether you have someone new to sales or they’ve been in the industry for 20 years, we know we’ll increase conversion rates and speed up the buying cycle.

Suitable for:

Sales, Sales Managers, Sales Director, Business Owners, Entrepreneurs, Account Managers, BDM’s
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1 full day!

The BluPrint for Creating Brand YOU!

Course Overview:

“You only get one chance to make a first impression”

How many times have you heard this phrase from parents, teachers, coaches and bosses?

However… Here’s the problem…

Creating YOU as a brand is the single most undervalued and more often than not, never even thought about, part of the sales process and yet we still believe, “You only get one chance to make a first impression”

In the BluPrint for Creating Brand YOU, we will take you through every aspect of purposely designing not only your first impression but a complete personal brand for sales success.

Corporations spend £millions designing, creating and maintaining their brand, however, as salesperson how much time and effort do we spend on our own personal branding?

Course Content:

Persona

If you believe that ‘People Buy from People’ then what does it take to be the person that people naturally want to buy from? In this module, you will discover that the answer to this question is a lot more in-depth than you ever imagined.

  • What do others see?

  • What do others believe you stand for?

  • What are your actions saying to others?

  • Do others immediately trust you?

During this fascinating study of human behaviour, you will totally discover what it takes to have the perfect persona to which prospects are compelled to buy in to.

 

Body Language & Nonverbal Communication

WARNING – This is NOT your stereotype ‘Crossed Arms = Defensive’ body language!

Unfortunately, the science of Nonverbal language is not often given the credibility it deserves in the world of sales. The reason for this is simple… What you’ve previously been told was either misguided, irrelevant or just plain wrong!

With Salesology you will discover not just what a certain gesture says about another person’s thought process but more importantly, how to change their thought patterns by influencing your own body language.

  • You will feel very differently about someone depending on whether they are to your left vs right… but why?

  • It’s not about whether someone has their arms folded but rather what is underneath them!

  • Discover the 7 universal expressions of human nature and which one is the most dangerous in sales.

  • Why do feet tell you when closing?

  • Prospects ‘OSCILLATE’ between YES and NO often multiple times a minute but knowing what visual queues to look out for will give you the inside knowledge.

The Hero’s Journey

Storytelling is a huge part of any sales pitch but are your stories persuasive and follow the structure of every successful novel, fable, play, and film?

The success of Star Wars was no accident and neither was the Harry Potter and Lord of the Rings films. The reason is simple… They all followed a known formula and psychological principle to engage an audience and making them want more and more.

Your story and your companies story is a monumental part of helping your prospects buy in to and buy from you. Learn this little known but hugely influential formula and transform your sales pitch.

Who Should Attend?:

This course is a ‘MUST HAVE’ for anyone in a client facing role.

Field Sales, Telesales, Telemarketing, Sales Managers, Account Managers, Business Development Managers, Sales Directors

Course Duration:

1 Full Day or as part of ‘The Persuasion BluPrint – Total Persuasion’ Programme

The Highlights:

Duration: This course runs for a full day to maximise your take-home
Subject: This course is an expose of what compels us to make a decision, choose a particular brand and make purchases of all amounts. You’ll go through a fun yet extremely thought-provoking experience which will ultimately reveal the rules, strategies and techniques for how humans make buying decisions.

Influence & Persuasion For Complete Telephone Sales Mastery

Suitable for:

Telesales, Telemarketers, Appointment setters, Sales, BDM’s

}

1 full day!

The Business Acceleration BluPrint

Course Overview 

Designed for those who are focussed on taking their business sales on to another level with these ingenious, unique and proven business acceleration strategies that have taken previous clients far beyond their natural organic growth.

What’s Delivered?

The Differentiation BluPrint

Unique Selling Points (USP) are nothing of the sort! Your “USP’s” have simply become Universal Selling Propositions!

With 2 years of research, trials, and proof, Salesology’s Differentiation BluPrint Model has proven to be astoundingly successful in identifying YOU as the MUST HAVE company to do business with when in a competitive selling situation.

With competition for business and customer attention at an all-time high it is now more important than ever to differentiate yourself from the competition. The Differentiation BluPrint is a 4 step model, scientifically proven, to ensure you win over 87% of the time when in a competitive selling situation.

Based on the BluPrints of Persuasion and the work of Dr. Eric Knowles and his Omega Strategies, the Differentiation BluPrint is like nothing you’ve ever seen in design, use or monumental effectiveness.

“…Your Differentiation Bluprint is outstanding — clear, new, extremely useful.  I am glad and proud to endorse it.  Your examples throughout are fresh and spot-on.  They bring life to the principles you provide. Gary May tells companies how to be more successful without lowering their prices, bundling “free” incentives, or increasing their marketing budget.  You got to love any plan that makes a sale more likely, and more profitable, and more likely to bring repeat customers, and more likely to produce word of mouth referrals. Gary May’s clear, easy, and highly effective Differentiation BluPrint is, in fact, a psychologically sophisticated program to empower your clients to ask better questions about the products and services they are seeking.  His program builds allies, not just customers.” Eric S. Knowles – Emeritus Professor of Psychology, University of Arkansas / Chief Scientist, Omega Change Consulting Group – www.DrKnowles.com

Seduction BluPrint

Question: If you knew a loved one was being seduced, flirted with and being asked to leave you RIGHT NOW, would you still be reading this website?

With your existing customers being constantly seduced by your competitors, this model almost prevents them from ever accepting their unwanted advances. Discover why your customers are being contacted and how you can attain customers for life by adopting this simple yet highly effective model.

The Salesology’s Seduction BluPrint will take you through a series of steps identifying why you gained clients in the first instance, why they leave you for your competitors, how to achieve life-time loyalty from customers and discover how to attract prospects in their droves.

Are you selling or should are you seducing?

Who Should Attend?:

This course is a ‘MUST HAVE’ for anyone in a client facing role or is responsible for the progression of the business.

Field Sales, Telesales, Telemarketing, Sales Managers, Account Managers, Business Development Managers, Sales Directors

Course Duration:

1 Full Day or as part of ‘The Persuasion BluPrint – Total Persuasion’ Programme

The Highlights:

Duration: This course runs for a full day to maximise your take-home
Subject: With 2 years of research, trials, and proof, Salesology’s Differentiation BluPrint Model has proven to be astoundingly successful in identifying YOU as the MUST HAVE company to do business with when in a competitive selling situation.

Register Now!

Enquire about Salesology training courses today and turn yourself or your team from Sales into the Sales Elite.

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